Systematic Inventive Thinking (LBS Exchange Course)

Supported by recent studies, this course reflects a completely different approach to creativity and is grounded in the assumption that creative thinking is not different from other cognitive processes used in the best professional reasoning. Creative thought processes simply differ in the distinct orientation they establish, to problem definition: Creative problem solving directs the solver to search in areas that are potentially richer in creative solutions. Creativity, then, is a skill, not a trait, which can be acquired and improved by practice; it can be part of the manager’s toolbox, and it can be applied on demand. This course presents a new paradigm and provides students with systematic tools for creative ideation. There are no specific requirements for the background except interest in innovation and willingness to think and explore new paths that are separate from routine traditional ones.