In this course we will cover all aspects of starting, buying, building, running and exiting from an entrepreneurial company. We'll be exposed to varied styles of entrepreneurial leadership; we'll learn how to create an effective corporate culture and how to empower the people on our team. We'll learn why selling and marketing are vital to the success of entrepreneurial companies and how to implement selling and marketing strategies. We'll cover everything from raising cash, setting up a company, taking on partners, dealing with families and other practical lessons.
Division: Management
Programs/Center: Eugene Lang Entrepreneurship Center