Strategic Consumer Insights

For most companies, business success requires the ability to uncover genuine insights about their customers. Which product is going to be a hit; which one is going to flop? Which aging brand can be revived; which one is doomed to die? Which product positioning will resonate best in the marketplace? Is a new market trend just a fad or is it going to last? How much will consumers be willing to pay for X? These are a few examples of the many important business questions that companies face every day and require customer insight.