Product Management is both an art and a science. It is also an apprenticeship that is constantly evolving. In this course, students will learn from the best practices of the most senior C/VP-level product minds at the most innovative global companies such as Netflix, Amazon, Microsoft and more. The curriculum is focused on first principles and key questions Product Managers should answer: what makes a great product; what makes a great product manager; leading teams, and products. It blends multiple styles of learning, through the combination of lectures, guest speakers and a group project. This course is available to executive MBA students and no pre-requisite is necessary.
Division: Marketing
Center/Program: Media & Technology