Product Management

Product Management is a fast-growing field born out of the need for a single person or small team of people within an organization to own the entirety of the end-to-end product development cycle when building and commercializing SOFTWARE products. Those who want to play at the intersection of technology, business, and management are often well-suited for Product Management, a role that is often referred to as the “CEO of the product.” This course is designed for students interested in a career in Product Management, aimed at those withOUT strong technical backgrounds who desire to develop the knowledge and skills to get a leg up when joining a technology company. Students with a general interest in how technology products are made or interest in Product Management adjacent roles (including Product Marketing, Project Management, Business Development, Strategy & Operations) will also find value in this course. // THIS IS AN INTRODUCTORY COURSE. Product Managers must be proficient in a broad range of capabilities and we will cover many topics over the twelve weeks, and will not have the time to go very deep in any one aspect of product management. Students will get a strong understanding of what it means to be a product manager and its role in the organization. Note that the course may have less value for you if you have prior experience working with product management teams, as you may already be familiar with many of the concepts we will cover. Please review the course syllabus for further details. // Product Management is best learned by doing. Hence, the coursework consists of several individual projects as well as a group project, and students should be prepared for a reasonable amount of coursework. // For those students who decide to put the skills learned from this class into practice, CBS offers a Digital Product Management Lab, a team-based experiential class that partners with outside companies to address “Problems to be Solved” that require fresh product development thinking.