Digital Marketing combines a high level strategic view of digital marketing and its challenges and opportunities, with a tactical approach using exercises and projects to learn and use the tools and techniques of digital marketers. From the web to mobile, email to apps, social media and user generated content, the course will develop a strategic framework for planning and analyzing digital marketing strategies. Students will leave the course with a working knowledge of the tools and processes for creating, managing, and executing digital marketing plans.
Division: Marketing
Programs/Center: Media & Technology Program
Fall 2023
B7640 - 001
EMBA -NY Weekend Elective (Saturdays)
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Saturday
09/09/2023
3:45PM - 6:45PM
Kravis 840
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Saturday
09/23/2023
12:30PM - 3:30PM
Kravis 840
-
Saturday
10/07/2023
12:30PM - 3:30PM
Kravis 840
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Saturday
10/07/2023
3:45PM - 6:45PM
Kravis 840
-
Saturday
11/04/2023
8:30AM - 11:30AM
Kravis 840
-
Saturday
11/04/2023
12:30PM - 3:30PM
Kravis 840
-
Saturday
11/18/2023
8:30AM - 11:30AM
Kravis 840
-
Saturday
11/18/2023
12:30PM - 3:30PM
Kravis 840
-
Saturday
12/02/2023
12:30PM - 3:30PM
Kravis 840
-
Saturday
12/02/2023
3:45PM - 6:45PM
Kravis 840
-
Saturday
12/09/2023
8:30AM - 11:30AM
Kravis 840
-
Saturday
12/16/2023
12:30PM - 3:30PM
Kravis 840
Spring 2023
B7640 - 001
EMBA-NY Saturday Electives
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Saturday
01/07/2023
12:30PM - 3:30PM
Geffen 390
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Saturday
01/21/2023
3:45PM - 6:45PM
Geffen 380
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Saturday
01/28/2023
12:30PM - 3:30PM
Geffen 380
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Saturday
02/04/2023
3:45PM - 6:45PM
Geffen 430
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Saturday
02/11/2023
3:45PM - 6:45PM
Geffen 380
-
Saturday
02/25/2023
3:45PM - 6:45PM
Kravis 410
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Saturday
03/04/2023
8:30AM - 11:30AM
Kravis 410
-
Saturday
03/11/2023
8:30AM - 11:30AM
Geffen 380
-
Saturday
03/25/2023
8:30AM - 11:30AM
Kravis 410
-
Saturday
04/01/2023
8:30AM - 11:30AM
Kravis 410
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Saturday
04/15/2023
12:30PM - 3:30PM
Geffen 430
-
Saturday
04/22/2023
8:30AM - 11:30AM
Geffen 540
Fall 2022
B7640 - 001
EMBA - NY Friday/Saturday Electives
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Saturday
09/10/2022
8:30AM - 11:30AM
Geffen 540
-
Friday
09/23/2022
12:30PM - 3:30PM
Geffen 540
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Saturday
10/08/2022
12:30PM - 3:30PM
Geffen 540
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Friday
10/21/2022
3:45PM - 6:45PM
Geffen 570
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Saturday
10/22/2022
8:30AM - 11:30AM
Geffen 540
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Friday
11/04/2022
3:45PM - 6:45PM
Geffen 540
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Saturday
11/05/2022
8:30AM - 11:30AM
Kravis 880
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Friday
11/18/2022
8:30AM - 11:30AM
Kravis 820
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Friday
12/02/2022
8:30AM - 11:30AM
Geffen 540
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Saturday
12/03/2022
3:45PM - 6:45PM
Geffen 540
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Friday
12/09/2022
8:30AM - 11:30AM
Geffen 540
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Saturday
12/10/2022
12:30PM - 3:30PM
Geffen 540
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Friday
12/16/2022
3:45PM - 6:45PM
Geffen 540
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Saturday
12/17/2022
12:30PM - 3:30PM
Geffen 540