Digital Marketing combines a high level strategic view of digital marketing and its challenges and opportunities, with a tactical approach using exercises and projects to learn and use the tools and techniques of digital marketers. From the web to mobile, email to apps, social media and user generated content, the course will develop a strategic framework for planning and analyzing digital marketing strategies. Students will leave the course with a working knowledge of the tools and processes for creating, managing, and executing digital marketing plans.
Division: Marketing
Center/Program: Media & Technology Program
Curriculum Pathway: Data Analytics, Product Management

Fall 2023

B7640 - 001