The Business of Sustainability

What is the ultimate responsibility of companies? Fifty years ago, the consensus was that the answer to this question should be maximizing profit and shareholders’ value. Today, however, the answer is more complex. Companies are increasingly being held accountable for environmental and social responsibilities, in addition to their economic performance. As a result, the traditional principles that shaped corporate practices in the 20th century are now being challenged and revised to embrace sustainability as a core component of business. The Business of Sustainability explores how companies can create long-term value by integrating environmental and social considerations into their core strategies and operations. Through lectures, case studies, interactive discussions, and guest speakers, students will examine how sustainability is reshaping industries such as apparel, food, automotive, and technology. By the end of the course, students will be equipped with the knowledge and skills necessary to develop effective sustainable business plans that can drive positive change across industries and societies. In line with these learning objectives, the course is organized into three main modules: (1) Sustainability at the corporate level, (2) The psychology of sustainability, and (3) Developing a sustainable business plan. This course is part of the Climate Change and Business Program initiative at Columbia Business School.