Business Analytics 3: Modern AI, Deep Learning, and Generative AI

Business analytics refers to the ways in which enterprises such as businesses, non-profits, and governments use data to gain insights and make better decisions. Business analytics is applied in operations, marketing, finance, and strategic planning among other functions. Modern data collection methods – arising in bioinformatics, mobile platforms, and previously unanalyzable data like text and images – are leading an explosive growth in the volume of data available for decision making. The ability to use data effectively to drive rapid, precise, and profitable decisions has been a critical strategic advantage for companies as diverse as Walmart, Google, Capital One, and Disney. Many startups are based on the application of AI & analytics to large databases. With the increasing availability of broad and deep sources of information – so-called “Big Data” – business analytics are becoming an even more critical capability for enterprises of all types and all sizes. BA2 is required to take BA3 with very few exceptions - please contact the instructor for permission