This course covers a subject that is crucial for management success in the future: how government policy and regulation affect the online-based industry and its users, and how the industry in turn can affect government action. The skills needed to navigate this interaction are critical for managers in the emerging digital economy, as well as to forward-looking policy making. This course takes an innovative approach, bringing together several strands of the MBA program, together with public policy and technology management, and applies them to the online media and information sector. It aims to give students the MBA tools to run or use digital and online businesses in an environment full of government initiatives and restrictions. The course is valuable for future entrepreneurs, investors, creators, marketers, advertisers, users, and public officials.
Division: Economics
Center/Program: Media & Technology Program

Spring 2024

B8211 - 001