Business Experiments: Analytics for Causal Insight

In a data-driven business world, understanding cause-and-effect relationships is crucial for decision-making. This course introduces MBA students to modern experimental techniques, with a focus on randomized control trials (RCTs, also often called A/B tests), which are widely used to gain actionable insights in real business contexts. Students will learn how to design, execute, and analyze experiments that reveal the true impact of business strategies and allow for data-driven decisions. By the end of the course, students will have the practical tools and confidence to understand and apply experimental methods in answering questions and optimizing business practices in a variety of industries.