As the generation of digital natives enter the c-suite and promote digital change, digital disruption to analog businesses will be a pervasive theme of management. Digital Disruption & Technology Transformation seeks to navigate how companies can transform in the face of disruption. Specifically, the class will focus on the challenges and best practices associated with successfully transforming a business to survive and compete with digital competitors. The class will dissect transformation across all facets of the business: product, marketing, leadership, organizational design, as well as customer acquisition and customer experience. The course will include digital transformation narratives across a variety of different industries in order to show what best practices exist across multiple contexts and to highlight how these practices should be customized to the specific industry.
Division: Marketing
Center/Program: Media & Technology Program
Fall 2024
B8601 - 001
Day(s)
Date(s)
Start/End Time
Room
-
Monday 10/21/2024 - 12/06/2024 6:00PM - 9:15PM Kravis 490
Fall 2023
B8601 - 001
Part of Term
MBA - B Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.
Day(s)
Date(s)
Start/End Time
Room
-
Thursday 10/23/2023 - 12/08/2023 6:00PM - 9:15PM Geffen 640