Digital Disruption & Technology Transformation

As the generation of digital natives enter the c-suite and promote digital change, digital disruption to analog businesses will be a pervasive theme of management. Digital Disruption & Technology Transformation seeks to navigate how companies can transform in the face of disruption. Specifically, the class will focus on the challenges and best practices associated with successfully transforming a business to survive and compete with digital competitors. The class will dissect transformation across all facets of the business: product, marketing, leadership, organizational design, as well as customer acquisition and customer experience. The course will include digital transformation narratives across a variety of different industries in order to show what best practices exist across multiple contexts and to highlight how these practices should be customized to the specific industry.