This course is for all business school students interested in leveraging Generative AI (GenAI) in their professional lives. It aims to provide an in-depth understanding of GenAI, its wide range of applications, and the value it can generate for businesses. This course discusses both the potential benefits and challenges stemming from business applications of GenAI. The course will span over six 3-hour sessions and will emphasize both theoretical and practical aspects of GenAI. The theory component will consist of lectures and discussions on key topics, based on the fast-evolving body of knowledge on Generative AI coming out of research in academia and industry. The practice component will consist of guest speakers who will share their experiences with Generative AI, student presentations, and hands-on guided work. By the end of the course, students will have a comprehensive understanding of GenAI's current applications and future possibilities, as well as practical experience in running experiments using AI models. This balance of theoretical and hands-on learning will equip students with the knowledge and skills necessary to harness the power of GenAI in their future careers.
Division: Marketing

Spring 2024


B8609 - 001

Fall 2023


B8609 - 001