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This course is for students interested in leveraging Generative AI (GenAI) tools in business and professional settings in a productive and responsible manner, as well as students interested in developing new GenAI tools. Our primary “target personas” are (i) business users of GenAI tools, (ii) general managers and consultants in charge of digital transformation, (iii) entrepreneurs developing GenAI tools, (iv) investors in GenAI startups. The course aims to provide an in-depth understanding of the potential benefits and challenges stemming from business applications of GenAI. The fast-evolving body of knowledge on GenAI is explored through discussions of research coming out of academia and industry, hands-on guided work and student presentations. In order to use GenAI tools productively and responsibly, it is important to understand how these tools are built, which is the focus of the first module in the course (foundations of GenAI – “the roots”). The second module analyzes current tools (“the trees”). The third module looks at the broader issue of managing GenAI impact (“the forest”).
Division: Marketing
Curriculum Pathway: Product Management, Data Analytics and AI

Fall 2025

B8609 - 001

Faculty
Olivier Toubia
Part of Term
MBA - B-Term
Section Syllabus
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Section Notes

Attendance at the first class is mandatory for all CBS students who are enrolled, on the waitlist, or hoping to add the course during Add/Drop.

Day(s)
Date(s)
Start/End Time
Room
  • Monday 10/20/2025 - 12/05/2025 9:00AM - 12:15PM Kravis 890

B8609 - 002

Faculty
Olivier Toubia
Part of Term
MBA - B-Term
Section Syllabus
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Section Notes

Attendance at the first class is mandatory for all CBS students who are enrolled, on the waitlist, or hoping to add the course during Add/Drop.

Day(s)
Date(s)
Start/End Time
Room
  • Wednesday 10/20/2025 - 12/05/2025 9:00AM - 12:15PM Kravis 890

B8609 - 003

Faculty
Olivier Toubia
Part of Term
MBA - B-Term
Section Syllabus
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Section Notes

Attendance at the first class is mandatory for all CBS students who are enrolled, on the waitlist, or hoping to add the course during Add/Drop.

Day(s)
Date(s)
Start/End Time
Room
  • Wednesday 10/20/2025 - 12/05/2025 2:20PM - 5:35PM Kravis 870

B8609 - 050

Faculty
Olivier Toubia
Part of Term
MS - B Term
Section Syllabus
Download Syllabus
Section Notes

Attendance at the first class is mandatory for all CBS students who are enrolled, on the waitlist, or hoping to add the course during Add/Drop.

Day(s)
Date(s)
Start/End Time
Room
  • Tuesday 10/20/2025 - 12/12/2025 9:00AM - 12:15PM Kravis 870

Spring 2025

B8609 - 001

Faculty
Olivier Toubia
Part of Term
MBA - A Term
Section Syllabus
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Section Notes

Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.

Day(s)
Date(s)
Start/End Time
Room
  • Thursday 01/27/2025 - 03/07/2025 9:00AM - 12:15PM Kravis 890

B8609 - 002

Faculty
Olivier Toubia
Part of Term
MBA - A Term
Section Syllabus
Download Syllabus
Section Notes

Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.

Day(s)
Date(s)
Start/End Time
Room
  • Thursday 01/27/2025 - 03/07/2025 2:20PM - 5:35PM Geffen 620

B8609 - 003

Faculty
Moran Cerf
Part of Term
MBA - A Term
Section Syllabus
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Section Notes

Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.

Day(s)
Date(s)
Start/End Time
Room
  • Monday 01/27/2025 - 03/07/2025 6:00PM - 9:15PM Kravis 490

B8609 - 060

Faculty
Olivier Toubia
Part of Term
MS - A Term
Section Syllabus
Download Syllabus
Section Notes

Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.

Day(s)
Date(s)
Start/End Time
Room
  • Wednesday 01/27/2025 - 03/07/2025 9:00AM - 12:15PM Kravis 870

Fall 2024

B8609 - 001

Faculty
Malek Ben Sliman
Part of Term
MBA - A Term
Section Syllabus
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Section Notes

Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.

Day(s)
Date(s)
Start/End Time
Room
  • Wednesday 09/03/2024 - 10/11/2024 9:00AM - 12:15PM Geffen 520

Spring 2024

B8609 - 001

Faculty
Malek Ben Sliman
Part of Term
MBA - B Term
Section Syllabus
Download Syllabus
Section Notes

Attendance at first class is mandatory for all enrolled students as well as those on a waitlist or who hope to add the class during Add/Drop.

Day(s)
Date(s)
Start/End Time
Room
  • Thursday 03/18/2024 - 04/26/2024 6:00PM - 9:15PM Kravis 620

Fall 2023

B8609 - 001

Faculty
Olivier Toubia
Malek Ben Sliman
Part of Term
MBA - A Term
Section Syllabus
Download Syllabus
Section Notes

Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.

Day(s)
Date(s)
Start/End Time
Room
  • Tuesday 09/05/2023 - 10/13/2023 2:20PM - 5:35PM Geffen 420
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