Growth Hacking

No matter where your career takes you, the ability to turn customer insight into sustainable growth will be critical to your success. Whether you're scaling a startup from hundreds of customers to millions, launching a new product inside a Fortune 500 company, or expanding into a new market, the challenge is fundamentally the same: how do you create sustainable growth? Most people respond by searching for tactics. This course teaches you to find leverage and act on it. Together, we'll study how businesses grow by learning to see the systems that shape customer behavior and demand, product adoption, distribution, and value creation. Students will learn to identify constraints, develop hypotheses, design experiments, measure what matters, and decide what to change, scale, or pull back under uncertainty. Rather than offering a playbook to memorize, the course develops a transferable way of thinking. Students apply frameworks and mental models across industries, functions, and company stages while developing the judgment to explain why growth happens, where it comes from, and how to create it under real-world constraints. The course is relevant to students pursuing entrepreneurship, product management, marketing, growth, investing, consulting, and executive leadership. The ability to recognize leverage and build sustainable growth is a capability that can compound throughout a career.