Why might someone invest time and pay a premium for a handbag, a hand-wash, a hotel stay or a jar of salt? And that in an environment where the internets long tail gives us seemingly infinite choices and algorithms serve up the optimal price-for-performance option?
Division: Marketing
Curriculum Pathway: Customer Insights
Fall 2024
B8612 - 001
Day(s)
Date(s)
Start/End Time
Room
-
Monday 10/21/2024 - 12/06/2024 2:20PM - 5:35PM Kravis 630
Spring 2024
B8612 - 001
Part of Term
MBA - A Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop
Fall 2023
B8612 - 001
Part of Term
MBA - B Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop
Day(s)
Date(s)
Start/End Time
Room
-
Thursday 10/23/2023 - 12/08/2023 2:20PM - 5:35PM Kravis 880