Media Marketing and Entrepreneurship

How do entertainment properties such as Spider-Man generate billions? What is the future of television and streaming? What are ‘transmedia’ and ‘transcreation’ and how are the forces of globalization and technology disrupting the entertainment eco-system? How can you effectively lead a creative content business or media startup? How will disruptive technologies, AI and spatial computing shape new entertainment experiences? Each session a different area of media will be examined from television, film, character entertainment, publishing and more. The course is intended to offer students: i. Exposure to various marketing strategies used in media ii. An entrepreneurial approach to the media industry as a producer or manager of a content creation company iii. Exploration into two of the biggest disruptive trends taking place in media today – technology and globalization iv. Insights and learning from preeminent guest speakers from the media industry