Prerequisites
No prerequisites
Corequisites
No corequisites
How do entertainment properties such as Spider-Man generate billions in worldwide product sales? What made Pokemon a worldwide phenomenon? What is the future of traditional television versus digital video? How will Virtual Reality and Augmented Reality & AR shape new entertainment experiences? Can traditional publishing still create anotherHarry Potter? What are the marketing strategies used to promote independent films versus big-summer blockbusters? What are transmedia and transcreation and how are the forces of globalization and technology disrupting the entertainment eco-system?
| Day & Time | Faculty | Location |
|---|---|---|
| Wednesday, Thursday, Friday 9:00am - 5:00pm | Sharad Devarajan | Kravis 490 |
| Part of Term | Section Syllabus | Section Notes |
|---|---|---|
| MBA - Half Block Week May - May 18 - 20 | WRF | MBA - Half Block Week May - May 18 - 20 | WRF Attendance at first class is mandatory for all enrolled students as well as those on a waitlist or who hope to add the class during Add/Drop. |
| Day & Time | Faculty | Location |
|---|---|---|
| Tuesday, Wednesday, Thursday 10:00am - 1:00pm | Sharad Devarajan | Geffen 640 |
| Part of Term | Section Syllabus | Section Notes |
|---|---|---|
| MBA - Half Block Week 1 - TWR | No syllabus | In-person. Attendance at first class is mandatory for all enrolled students as well as those on a waitlist or who hope to add the class during Add/Drop. |