How do entertainment properties such as Spider-Man generate billions in worldwide product sales? What made Pokemon a worldwide phenomenon? What is the future of traditional television versus digital video? How will Virtual Reality and Augmented Reality & AR shape new entertainment experiences? Can traditional publishing still create anotherHarry Potter? What are the marketing strategies used to promote independent films versus big-summer blockbusters? What are transmedia and transcreation and how are the forces of globalization and technology disrupting the entertainment eco-system?
Division: Marketing
Programs/Center: Media & Technology Program
Spring 2024
B8615 - 001
Part of Term
MBA - Half Block Week - Jan 16 - 18 |TWR
Section Syllabus
Download Syllabus
Section Notes
Attendance at first class is mandatory for all enrolled students as well as those on a waitlist or who hope to add the class during Add/Drop.
Spring 2023
B8615 - 001
Part of Term
MBA - Half Block Week 1 - TWR
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.