Media Marketing and Entrepreneurship

How do entertainment properties such as Spider-Man generate billions in worldwide product sales? What made Pokemon a worldwide phenomenon? What is the future of traditional television versus digital video? How will Virtual Reality and Augmented Reality & AR shape new entertainment experiences? Can traditional publishing still create anotherHarry Potter? What are the marketing strategies used to promote independent films versus big-summer blockbusters? What are transmedia and transcreation and how are the forces of globalization and technology disrupting the entertainment eco-system?

Division: Marketing
Programs/Center:

Prerequisites

    No prerequisites

Corequisites

    No corequisites

Summer 2022

B8615-001

Day & TimeFacultyLocation
Wednesday, Thursday, Friday
9:00am - 5:00pm
Sharad Devarajan Kravis 490
Part of TermSection SyllabusSection Notes
MBA - Half Block Week May - May 18 - 20 | WRFMBA - Half Block Week May - May 18 - 20 | WRF Attendance at first class is mandatory for all enrolled students as well as those on a waitlist or who hope to add the class during Add/Drop.

Spring 2022

B8615-001

Day & TimeFacultyLocation
Tuesday, Wednesday, Thursday
10:00am - 1:00pm
Sharad Devarajan Geffen 640
Part of TermSection SyllabusSection Notes
MBA - Half Block Week 1 - TWR

No syllabus

In-person. Attendance at first class is mandatory for all enrolled students as well as those on a waitlist or who hope to add the class during Add/Drop.