Creating a great user experience is essential to any business, and technology companies are using it as a secret weapon to usurp incumbent players in almost every industry. UX can be a key differentiator in that it adds a new dimension that emphasizes not only the product or service itself, but instead the consumers experience of using that product or service. It is a subtle and often misunderstood distinction with profound implications. UX is an essential skill for those interested in a career in technology and/or product management, but more generally, providing a great experience to your customers is a universal imperative for any business. This course is aimed at those without a strong technical background who want to develop knowledge and skills to get a leg up when founding or joining a technology company.
Division: Marketing
Center/Program: Media & Technology Program
Curriculum Pathway: Product Management, Innovation
Spring 2026
B8622 - 001
Format
B Term
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday 03/23/2026 - 05/01/2026 6:00PM - 9:15PM Geffen 640
Fall 2025
B8622 - 001
Format
A Term
Day(s)
Date(s)
Start/End Time
Room
-
Wednesday 09/02/2025 - 10/10/2025 6:00PM - 9:15PM Kravis 690
B8622 - 050
Format
B Term
Day(s)
Date(s)
Start/End Time
Room
-
Wednesday 10/20/2025 - 12/05/2025 6:00PM - 9:00PM Kravis 690
Spring 2025
B8622 - 001
Part of Term
MBA - B Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all enrolled students as well as those on a waitlist or who hope to add the class during Add/Drop.
Format
B Term
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday 03/24/2025 - 05/02/2025 9:00AM - 12:15PM Geffen 620
Fall 2024
B8622 - 001
Part of Term
MBA - A Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.
Format
A Term
Day(s)
Date(s)
Start/End Time
Room
-
Wednesday 09/03/2024 - 10/11/2024 6:00PM - 9:15PM Kravis 440
Fall 2023
B8622 - 001
Part of Term
MBA - A Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.
Format
A Term
Day(s)
Date(s)
Start/End Time
Room
-
Wednesday 09/05/2023 - 10/13/2023 6:00PM - 9:15PM Kravis 620
B8622 - 002
Part of Term
MBA - B Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.
Format
B Term
Day(s)
Date(s)
Start/End Time
Room
-
Wednesday 10/23/2023 - 12/08/2023 6:00PM - 9:15PM Kravis 620