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Creating a great user experience is essential to any business, and technology companies are using it as a secret weapon to usurp incumbent players in almost every industry. UX can be a key differentiator in that it adds a new dimension that emphasizes not only the product or service itself, but instead the consumers experience of using that product or service. It is a subtle and often misunderstood distinction with profound implications. UX is an essential skill for those interested in a career in technology and/or product management, but more generally, providing a great experience to your customers is a universal imperative for any business. This course is aimed at those without a strong technical background who want to develop knowledge and skills to get a leg up when founding or joining a technology company.
Division: Marketing
Center/Program: Media & Technology Program
Curriculum Pathway: Product Management, Innovation

Fall 2026

B8622 - 001

Faculty
Paul Canetti
Part of Term
MBA - A Term
Section Syllabus
No Syllabus
Section Notes

Attendance at the first class is mandatory for all CBS students who are enrolled, on the waitlist, or hoping to add the course during Add/Drop.

Format
A Term
Day(s)
Date(s)
Start/End Time
Room
  • Tuesday 09/08/2026 - 10/16/2026 6:00PM - 9:15PM Geffen 520

B8622 - 050

Faculty
Paul Canetti
Part of Term
MS - B Term
Section Syllabus
No Syllabus
Section Notes

Attendance at the first class is mandatory for all CBS students who are enrolled, on the waitlist, or hoping to add the course during Add/Drop.

Format
B Term
Day(s)
Date(s)
Start/End Time
Room
  • Tuesday 10/26/2026 - 12/11/2026 6:00PM - 9:15PM Geffen 420

Spring 2026

B8622 - 001

Faculty
Julia Page
Part of Term
MBA - B Term
Section Syllabus
Download Syllabus
Section Notes
Format
B Term
Day(s)
Date(s)
Start/End Time
Room
  • Tuesday 03/23/2026 - 05/01/2026 6:00PM - 9:15PM Geffen 640

Fall 2025

B8622 - 001

Faculty
Paul Canetti
Part of Term
MBA - A Term
Section Syllabus
No Syllabus
Section Notes
Format
A Term
Day(s)
Date(s)
Start/End Time
Room
  • Wednesday 09/02/2025 - 10/10/2025 6:00PM - 9:15PM Kravis 690

B8622 - 050

Faculty
Paul Canetti
Part of Term
MS - B Term
Section Syllabus
No Syllabus
Section Notes
Format
B Term
Day(s)
Date(s)
Start/End Time
Room
  • Wednesday 10/20/2025 - 12/05/2025 6:00PM - 9:00PM Kravis 690

Spring 2025

B8622 - 001

Faculty
Paul Canetti
Part of Term
MBA - B Term
Section Syllabus
Download Syllabus
Section Notes

Attendance at the first class is mandatory for all enrolled students as well as those on a waitlist or who hope to add the class during Add/Drop.

Format
B Term
Day(s)
Date(s)
Start/End Time
Room
  • Tuesday 03/24/2025 - 05/02/2025 9:00AM - 12:15PM Geffen 620

Fall 2024

B8622 - 001

Faculty
Paul Canetti
Part of Term
MBA - A Term
Section Syllabus
Download Syllabus
Section Notes

Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.

Format
A Term
Day(s)
Date(s)
Start/End Time
Room
  • Wednesday 09/03/2024 - 10/11/2024 6:00PM - 9:15PM Kravis 440

Fall 2023

B8622 - 001

Faculty
Paul Canetti
Part of Term
MBA - A Term
Section Syllabus
Download Syllabus
Section Notes

Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.

Format
A Term
Day(s)
Date(s)
Start/End Time
Room
  • Wednesday 09/05/2023 - 10/13/2023 6:00PM - 9:15PM Kravis 620

B8622 - 002

Faculty
Paul Canetti
Part of Term
MBA - B Term
Section Syllabus
Download Syllabus
Section Notes

Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.

Format
B Term
Day(s)
Date(s)
Start/End Time
Room
  • Wednesday 10/23/2023 - 12/08/2023 6:00PM - 9:15PM Kravis 620
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