Creating a great user experience is essential to any business, and technology companies are using it as a secret weapon to usurp incumbent players in almost every industry. UX can be a key differentiator in that it adds a new dimension that emphasizes not only the product or service itself, but instead the consumers experience of using that product or service. It is a subtle and often misunderstood distinction with profound implications. UX is an essential skill for those interested in a career in technology and/or product management, but more generally, providing a great experience to your customers is a universal imperative for any business. This course is aimed at those without a strong technical background who want to develop knowledge and skills to get a leg up when founding or joining a technology company.
Division: Marketing
Programs/Center: Media & Technology Program

Fall 2023

B8622 - 001

B8622 - 002