Product management is a fast growing field born out of the need for a single person or small team of people within an organization to own the entirety of the end-to-end production process while also understanding and reconciling product decisions with business needs. This course focuses specifically on digital product management and is intended as a primer for those interested in a product management career or those with a general interest in how technology products are made. Those who wants to play at the intersection of technology, business, and management are often well-suited for product management, a role that is often referred to as CEO of the product". This course is aimed at those without a strong technical background who want to develop the knowledge and skills to get a leg up when founding or joining a technology company."
Division: Marketing
Programs/Center: Media & Technology
Fall 2022
B8623 - 60
Day(s)
Date(s)
Start/End Time
Room
-
Thursday 09/06/2022 - 10/14/2022 8:10AM - 11:30AM Geffen 640
Summer 2022
B8623 - 001
Part of Term
MBA - Half Block Week 4 -Jul 31 - Aug 2 | SMT
Section Syllabus
Download Syllabus
Section Notes
Block Week is scheduled from July 31 to August 2 (Sunday - Tuesday).
Attendance at first class is mandatory for all enrolled students as well as those on a waitlist or who hope to add the class during Add/Drop.