Product management is a fast growing field born out of the need for a single person or small team of people within an organization to own the entirety of the end-to-end production process while also understanding and reconciling product decisions with business needs. This course focuses specifically on digital product management and is intended as a primer for those interested in a product management career or those with a general interest in how technology products are made. Those who wants to play at the intersection of technology, business, and management are often well-suited for product management, a role that is often referred to as CEO of the product". This course is aimed at those without a strong technical background who want to develop the knowledge and skills to get a leg up when founding or joining a technology company."
Division: Marketing
Programs/Center: Media & Technology

Fall 2022

B8623 - 60