This course provides a broad overview of the rapidly changing landscape of television and streaming video platforms. We will take an in-depth look at the TV business, from content creation to final distribution through detailed analyses of all major players in the industry. Through case studies, industry articles, guest lectures, and video samples, The Business of Television & Streaming will expose students to every step in the value chain involved in bringing Hollywood and TV to the consumer.
Division: Marketing
Programs/Center: Media & Technology Program
Fall 2023
B8637 - 001
Part of Term
MBA - B Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.
Day(s)
Date(s)
Start/End Time
Room
-
Monday 10/23/2023 - 12/08/2023 6:00PM - 9:15PM Kravis 440
Fall 2022
B8637 - 001
Part of Term
MBA - B Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday 10/24/2022 - 12/09/2022 6:00PM - 9:15PM Kravis 620