Partnerships are a critical marketing tool for businesses that plays a central role in
inter- and intra- company dynamics for organizations from startups to Fortune 500 companies. This marketing course will complement Columbia Business School’s courses on sales/selling. It is imperative to teach the value of partnerships, the frameworks that can be implemented in order to bring them to life, and the tangible, real-world elements that prepare students to enter the marketplace ready to create successful partnerships.
Division: Marketing
Spring 2025
B8640 - 001
Part of Term
MBA - A Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday 01/27/2025 - 03/07/2025 6:00PM - 9:15PM Kravis 870
Spring 2024
B8640 - 001
Part of Term
MBA - A Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at first class is mandatory for all enrolled students as well as those on a waitlist or who hope to add the class during Add/Drop.
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday 01/22/2024 - 03/01/2024 6:00PM - 9:15PM Kravis 820