Partnerships are a critical marketing tool for businesses that plays a central role in
inter- and intra- company dynamics for organizations from startups to Fortune 500 companies. This marketing course will complement Columbia Business School’s courses on sales/selling. It is imperative to teach the value of partnerships, the frameworks that can be implemented in order to bring them to life, and the tangible, real-world elements that prepare students to enter the marketplace ready to create successful partnerships.
Division: Marketing
Spring 2026
B8640 - 001
Part of Term
MBA - A Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all CBS students who are enrolled, on the waitlist, or hoping to add the course during Add/Drop.
Format
A Term
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday 01/26/2026 - 03/06/2026 6:00PM - 9:15PM Kravis 870
Spring 2025
B8640 - 001
Part of Term
MBA - A Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.
Format
A Term
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday 01/27/2025 - 03/07/2025 6:00PM - 9:15PM Kravis 870
Spring 2024
B8640 - 001
Part of Term
MBA - A Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at first class is mandatory for all enrolled students as well as those on a waitlist or who hope to add the class during Add/Drop.
Format
A Term
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday 01/22/2024 - 03/01/2024 6:00PM - 9:15PM Kravis 820