The class "The Luxury Approach" addresses the unique properties, opportunities, and challenges of the luxury industry by studying issues relevant to the field and working on a real-life project alongside the company’s senior management. The course structure includes presentations (by faculty and industry executives), discussions, and a team project. In this intense half-block week program, 24 Columbia Business School MBA students will work in teams of 6 to solve an actual project developed exclusively for this class by Clarins. Each of the teams will work on a specific aspect of the project, and the teams will coordinate their research and recommendations to present together to the company's senior executives at the last session of the program.
Division: Marketing

Narrative Text

Spring 2025


B8642 - 001

External CSS