The class "The Luxury Approach" addresses the unique properties, opportunities, and challenges of the luxury industry by studying issues relevant to the field and working on a real-life project alongside the company’s senior management. The course structure includes presentations (by faculty and industry executives), discussions, and a team project. In this intense half-block week program, 24 Columbia Business School MBA students will work in teams of 6 to solve an actual project developed exclusively for this class by Clarins. Each of the teams will work on a specific aspect of the project, and the teams will coordinate their research and recommendations to present together to the company's senior executives at the last session of the program.
Division: Marketing
Narrative Text
Spring 2025
B8642 - 001
Part of Term
MBA - Half Block Week - Jan 21 - 23 | TWR
Section Syllabus
Download Syllabus
Section Notes
App-Only. Please get in touch with the professor for further information.
Format
Half Block Week