The course examines economic and policy issues raised by the rapid changes in the contemporary sports industry. The focus is on understanding the implications of industry structure, economics, law, and culture in both the domestic and international sports businesses (especially soccer), with an emphasis on how these factors may impact the post-pandemic world for various stakeholders. In addition, we consider various forms of public and self-regulation designed to improve the effective operation of sports businesses in the face of this transformation.
Division: Marketing
Programs/Center: Media & Technology Program
Fall 2023
B8644 - 001
Part of Term
MBA - A Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.
Please note that this course has a make-up date on Friday, September 8 only.
Fall 2022
B8644 - 001
Part of Term
MBA - A Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at first class is mandatory for all enrolled students as well as those on a waitlist or who hope to add the class during Add/Drop. This course section has a make-up date on Friday, September 9.