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The course examines economic and policy issues raised by the rapid changes in the contemporary sports industry. The focus is on understanding the implications of industry structure, economics, law, and culture in both the domestic and international sports businesses (especially soccer), with an emphasis on how these factors may impact the post-pandemic world for various stakeholders. In addition, we consider various forms of public and self-regulation designed to improve the effective operation of sports businesses in the face of this transformation.
Division: Marketing
Center/Program: Media & Technology Program
Curriculum Pathway: Media

Fall 2026

B8644 - 001

Faculty
Jonathan Knee
Sunil Gulati
Part of Term
MBA - A Term
Section Syllabus
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Section Notes

Please note that this course has a make-up date on Friday, September 11 to account for the Labor Day holiday. This applies to courses that normally meet on Monday or Monday/Wednesday during the A-Term or Full-Term.

Attendance at the first class is mandatory for all CBS students who are enrolled, on the waitlist, or hoping to add the course during Add/Drop.

Format
A Term
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Fall 2024

B8644 - 000

Faculty
Part of Term
Section Syllabus
No Syllabus
Section Notes
Format
Day(s)
Date(s)
Start/End Time
Room

B8644 - 001

Faculty
Jonathan Knee
Sunil Gulati
Part of Term
MBA - A Term
Section Syllabus
Download Syllabus
Section Notes

Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop. Please note that this course has a make-up date on Friday, September 6 only.

Format
A Term
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Fall 2023

B8644 - 001

Faculty
Jonathan Knee
Sunil Gulati
Part of Term
MBA - A Term
Section Syllabus
Download Syllabus
Section Notes

Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.

Please note that this course has a make-up date on Friday, September 8 only.

Format
A Term
View schedule
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