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Pricing is one of the most powerful levers that a firm can use to maximize profits. However, this opportunity to impact profits often remains untapped as many managers do not know how to improve upon historical pricing practices within their companies and industries. This course prepares students to address both strategic and tactical pricing issues and to identify profit-boosting changes in pricing practices across a range of professional contexts as management consultants, product managers, entrepreneurs, business-unit managers and M&A advisors.
Division: Marketing
Curriculum Pathway: Customer Insights, AI and Data Analytics

Spring 2027

B8649 - 001

Faculty
Asim Ansari
Part of Term
MBA - B Term
Section Syllabus
Download Syllabus
Section Notes

Attendance at the first class is mandatory for all CBS students who are enrolled, on the waitlist, or hoping to add the course during Add/Drop.

Format
B Term
Day(s)
Date(s)
Start/End Time
Room
  • Monday, Wednesday 03/22/2027 - 04/30/2027 2:20PM - 3:50PM Kravis 670

B8649 - 050

Faculty
Asim Ansari
Part of Term
MS - B Term
Section Syllabus
Download Syllabus
Section Notes

Attendance at the first class is mandatory for all CBS students who are enrolled, on the waitlist, or hoping to add the course during Add/Drop.

Format
B Term
Day(s)
Date(s)
Start/End Time
Room
  • Monday, Wednesday 03/22/2027 - 04/30/2027 10:50AM - 12:20PM Kravis 490

Spring 2026

B8649 - 001

Faculty
Asim Ansari
Part of Term
MBA - B Term
Section Syllabus
Download Syllabus
Section Notes

Attendance at the first class is mandatory for all CBS students who are enrolled, on the waitlist, or hoping to add the course during Add/Drop.

Format
B Term
Day(s)
Date(s)
Start/End Time
Room
  • Monday, Wednesday 03/23/2026 - 05/01/2026 2:20PM - 3:50PM Geffen 390

B8649 - 060

Faculty
Asim Ansari
Part of Term
MS - B Term
Section Syllabus
Download Syllabus
Section Notes

Attendance at the first class is mandatory for all CBS students who are enrolled, on the waitlist, or hoping to add the course during Add/Drop.

Format
B Term
Day(s)
Date(s)
Start/End Time
Room
  • Monday, Wednesday 03/23/2026 - 05/01/2026 10:50AM - 12:20PM Kravis 420

Spring 2025

B8649 - 001

Faculty
Asim Ansari
Part of Term
MBA - A Term
Section Syllabus
Download Syllabus
Section Notes

Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.

Format
A Term
Day(s)
Date(s)
Start/End Time
Room
  • Tuesday, Thursday 01/27/2025 - 03/07/2025 2:20PM - 3:50PM Kravis 840

B8649 - 060

Faculty
Asim Ansari
Part of Term
MS - A Term
Section Syllabus
No Syllabus
Section Notes

Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.

Format
A Term
Day(s)
Date(s)
Start/End Time
Room
  • Tuesday, Thursday 01/27/2025 - 03/07/2025 4:10PM - 5:40PM Kravis 840

Spring 2024

B8649 - 001

Faculty
Asim Ansari
Part of Term
MBA - A Term
Section Syllabus
Download Syllabus
Section Notes
Format
A Term
Day(s)
Date(s)
Start/End Time
Room
  • Tuesday, Thursday 01/22/2024 - 03/01/2024 10:50AM - 12:20PM Kravis 690

B8649 - 002

Faculty
Asim Ansari
Part of Term
MBA - A Term
Section Syllabus
Download Syllabus
Section Notes
Format
A Term
Day(s)
Date(s)
Start/End Time
Room
  • Tuesday, Thursday 01/22/2024 - 03/01/2024 2:20PM - 3:50PM Kravis 870

B8649 - 060

Faculty
Asim Ansari
Part of Term
PhD - A Term
Section Syllabus
Download Syllabus
Section Notes
Format
A Term
Day(s)
Date(s)
Start/End Time
Room
  • Wednesday 01/22/2024 - 03/01/2024 9:00AM - 12:15PM Geffen 570
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