Pricing is one of the most powerful levers that a firm can use to maximize profits. However, this opportunity to impact profits often remains untapped as many managers do not know how to improve upon historical pricing practices within their companies and industries. This course prepares students to address both strategic and tactical pricing issues and to identify profit-boosting changes in pricing practices across a range of professional contexts as management consultants, product managers, entrepreneurs, business-unit managers and M&A advisors.
Division: Marketing
Spring 2024
B8649 - 001
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Date(s)
Start/End Time
Room
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Tuesday, Thursday 01/22/2024 - 03/01/2024 10:50AM - 12:20PM Kravis 690
B8649 - 002
Day(s)
Date(s)
Start/End Time
Room
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Tuesday, Thursday 01/22/2024 - 03/01/2024 2:20PM - 3:50PM Kravis 870
B8649 - 060
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Date(s)
Start/End Time
Room
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Wednesday 01/22/2024 - 03/01/2024 9:00AM - 12:15PM Geffen 570
Spring 2023
B8649 - 001
Day(s)
Date(s)
Start/End Time
Room
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Monday, Wednesday 01/23/2023 - 03/03/2023 10:20AM - 11:50AM Kravis 820
B8649 - 002
Day(s)
Date(s)
Start/End Time
Room
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Monday, Wednesday 01/23/2023 - 03/03/2023 2:00PM - 3:30PM Kravis 820
B8649 - 060
Day(s)
Date(s)
Start/End Time
Room
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Thursday 01/23/2023 - 03/03/2023 2:00PM - 5:15PM Kravis 890