The class addresses the unique properties, opportunities, and challenges of the luxury industry by studying issues relevant to the field in the various aspects of the business. The course structure includes presentations by faculty and industry executives, discussions, and the team project. In the current challenging global environment, is luxury the ultimate sign of personal success, the fulfillment of individual dreams, or an inappropriate display of financial disparities? What are the challenges inherent to this industry today? This class addresses the idiosyncrasies of the luxury industry by working on specific projects developed exclusively for this master class by leading established luxury brands. In this fast-paced, intense program, 24 MBA students will work in 3 teams of 8 students – each team works with a different company and its top leadership. Projects generally focus on strategy and tactical solutions to engage with current and potential clients. Past brands have included Cognac Louis XIII, Tiffany’s, Chanel and Baccarat Hotel. Recent projects focused on the brands’ outreach to Gen-Z. Each student is assigned to one project and will work in smaller groups according to each project’s needs. Students will work on different specific aspects of the projects, and the teams will coordinate their research and recommendations to present to the company's executives during three class sessions and a final press conference that takes place after Fall Break (exact date TBC).
Division: Marketing

Fall 2024


B8655 - 001

Spring 2024


B8655 - 001

Fall 2023


B8655 - 001