The Luxury Approach

The class "The Luxury Approach" addresses the unique properties, opportunities, and challenges of the luxury industry by studying issues relevant to the field and working on a real-life project alongside companies’ senior management. The course structure includes presentations (by faculty and industry executives), discussions, and the team project. Please note that students will also have potential “on-call” times to discuss project feedback with the Professor. These on-call times will be scheduled as needed and will be ad-hoc outside of class time. In this intense block week program, Columbia Business School students will work with a participating company (Clarins) to explore how to build a differentiated position in the AI-driven discovery landscape. Students will identify best-in-class examples in the beauty industry, and use them to develop recommendations. Deliverables include innovative and implementable recommendations that resonate with clients (current and potential), with concrete metrics for success.