The class addresses the unique properties, opportunities, and challenges of the luxury industry by studying issues relevant to the field in the various aspects of the business. The course structure includes presentations by faculty and industry executives, discussions, and the team project.
In the current challenging global environment, is luxury the ultimate sign of personal success, the fulfillment of individual dreams, or an inappropriate display of financial disparities? What are the challenges inherent to this industry today? This class addresses the idiosyncrasies of the luxury industry by working on specific projects developed exclusively for this master class by leading established luxury brands.
In this fast-paced, intense program, 24 MBA students will work in 3 teams of 8 students – each team works with a different company and its top leadership. Projects generally focus on strategy and tactical solutions to engage with current and potential clients. Past brands have included Cognac Louis XIII, Tiffany’s, Chanel and Baccarat Hotel. Recent projects focused on the brands’ outreach to Gen-Z.
Each student is assigned to one project and will work in smaller groups according to each project’s needs. Students will work on different specific aspects of the projects, and the teams will coordinate their research and recommendations to present to the company's executives during three class sessions and a final press conference that takes place after Fall Break (exact date TBC).
Division: Marketing
Fall 2024
B8655 - 001
Part of Term
MBA - A Term
Section Syllabus
Download Syllabus
Section Notes
This course is app-only. For more information, please get in touch with the professor(s) directly.
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday, Thursday 09/03/2024 - 10/11/2024 2:20PM - 5:35PM Geffen 420
Spring 2024
B8655 - 001
Part of Term
MBA - Block Week - Jan 16 - 20 |TWRFS
Section Syllabus
Download Syllabus
Section Notes
Application Only. For more information, please reach out to the professor.
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday, Wednesday, Thursday, Friday, Saturday 01/16/2024 - 01/20/2024 9:00AM - 5:00PM Geffen 440
Fall 2023
B8655 - 001
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday, Thursday 09/05/2023 - 10/13/2023 2:20PM - 5:35PM Geffen 640