Foundations of Innovation

The ability to innovate plays a pivotal role in the growth and success of many areas of business. In this course, we tackle the challenge of bringing to market elegant and efficient solutions to strong customer needs. This challenge is relevant whether you work for a startup or a large company, whether you sell products or services, and whether your customers are individual consumers or companies. Throughout the course, we will provide methodologies, strategies, and tools (such as design thinking and iterative prototyping) structured around the basic steps of the innovation process:

Division: Marketing
Programs/Center:

Prerequisites

    No prerequisites

Corequisites

    No corequisites

Summer 2022

B8667-001

Day & TimeFacultyLocation
Monday, Tuesday, Wednesday, Thursday, Friday
9:00am - 5:00pm
Melanie Brucks Kravis 620
Part of TermSection SyllabusSection Notes
MBA - Block Week - May 16 - 20 | MTWRFMBA - Block Week - May 16 - 20 | MTWRF Attendance at first class is mandatory for all enrolled students as well as those on a waitlist or who hope to add the class during Add/Drop.

Spring 2022

B8667-001

Day & TimeFacultyLocation
Thursday
8:30am - 11:45am
Melanie Brucks Kravis 840
Part of TermSection SyllabusSection Notes
MBA - Full Term

No syllabus

Attendance at first class is mandatory for all enrolled students as well as those on a waitlist or who hope to add the class during Add/Drop.

B8667-002

Day & TimeFacultyLocation
Thursday
2:00pm - 5:15pm
Melanie Brucks Kravis 670
Part of TermSection SyllabusSection Notes
MBA - Full Term

No syllabus

Attendance at first class is mandatory for all enrolled students as well as those on a waitlist or who hope to add the class during Add/Drop.