The ability to innovate plays a pivotal role in the growth and success of many areas of business. In this course, we tackle the challenge of bringing to market elegant and efficient solutions to strong customer needs. This challenge is relevant whether you work for a startup or a large company, whether you sell products or services, and whether your customers are individual consumers or companies. Throughout the course, we will provide methodologies, strategies, and tools (such as design thinking and iterative prototyping) structured around the basic steps of the innovation process:
Division: Marketing
Programs/Center: Lang

Spring 2024


B8667 - 001


B8667 - 002

Summer 2023


B8667 - 001

Spring 2023


B8667 - 001


B8667 - 002