The ability to innovate plays a pivotal role in the growth and success of many areas of business. In this course, we tackle the challenge of bringing to market elegant and efficient solutions to strong customer needs. This challenge is relevant whether you work for a startup or a large company, whether you sell products or services, and whether your customers are individual consumers or companies. Throughout the course, we will provide methodologies, strategies, and tools (such as design thinking and iterative prototyping) structured around the basic steps of the innovation process:
Division: Marketing
Center/Program: Eugene Lang Entrepreneurship Center
Summer 2024
B8667 - 001
Part of Term
MBA - Block Week - May 12 - 16 | SuMTWR
Section Syllabus
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Section Notes
Day(s)
Date(s)
Start/End Time
Room
-
Sunday, Monday, Tuesday, Wednesday, Thursday 05/12/2024 - 05/16/2024 9:00AM - 5:00PM Geffen 420
Spring 2024
B8667 - 001
Day(s)
Date(s)
Start/End Time
Room
-
Wednesday 01/22/2024 - 04/26/2024 9:00AM - 12:15PM Geffen 420
B8667 - 002
Day(s)
Date(s)
Start/End Time
Room
-
Wednesday 01/22/2024 - 04/26/2024 2:20PM - 5:35PM Geffen 420
Summer 2023
B8667 - 001
Part of Term
MBA - Block Week - May 15 - 19 | MTWRF
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.
Day(s)
Date(s)
Start/End Time
Room
-
Monday, Tuesday, Wednesday, Thursday, Friday 05/15/2023 - 05/19/2023 9:00AM - 5:00PM Geffen 420