In “Media & Entertainment: Strategy Consulting Projects” real problems are brought to the class from real companies and their managers. The ultimate goal is for students to help companies recognize and solve strategic media problems. The course will introduce techniques to perform strategy consulting for media companies and to teach students how to apply these techniques. Each student will work with a team of students throughout the semester, and in the 13th week, the teams will present their findings to the sponsoring companies.
Division: Marketing
Center/Program: Media & Technology Program
Curriculum Pathway: Media

Spring 2024

B8685 - 001