The course is designed to study the business dynamics of the four major sports leagues in North America (Major League Baseball, National Basketball Association, National Football League, National Hockey League). It will compare and contrast the different leagues and select franchises (e.g., large market vs. small market, National Football League vs. Major League Baseball, etc.). There will also be a discussion on leadership in the business of sports. Among the topics the course will explore are league structure, valuation methodologies, labor relations and sports as media content. Grading will be through a combination of class project, class participation and a final.
Division: Marketing
Center/Program: Media & Technology Program
Curriculum Pathway: Media
Fall 2024
B8687 - 001
Part of Term
MBA - B-Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.
Day(s)
Date(s)
Start/End Time
Room
-
Monday 10/21/2024 - 12/06/2024 6:00PM - 9:15PM Geffen 390
Fall 2023
B8687 - 001
Part of Term
MBA - B Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.
Day(s)
Date(s)
Start/End Time
Room
-
Monday 10/23/2023 - 12/08/2023 6:00PM - 9:15PM Kravis 670