The course is designed to study the business dynamics of the four major sports leagues in North America (Major League Baseball, National Basketball Association, National Football League, National Hockey League). It will compare and contrast the different leagues and select franchises (e.g., large market vs. small market, National Football League vs. Major League Baseball, etc.). There will also be a discussion on leadership in the business of sports. Among the topics the course will explore are league structure, valuation methodologies, labor relations and sports as media content. Grading will be through a combination of class project, class participation and a final.
Division: Marketing
Programs/Center: Media & Technology Program

Fall 2023


B8687 - 001

Fall 2022


B8687 - 001