As part of this course, students will hear firsthand from founders and tech ecosystem leaders how their companies adapted to the new reality, and how the crisis became an opportunity for change, and in some cases a blessing in disguise. The course offers a solid academic foundation in the innovation methodologies employed by leading entrepreneurs in Israel's vibrant high-tech economy. It combines in-class lectures with visits to top tech companies that have offices in NYC. Lectures are led by professors from Reichman University and prominent figures from the Israeli innovation scene, including entrepreneurs, top investors, and policymakers. This blend of academic expertise and real-world experience is at the heart of the course.
Division: Marketing

Summer 2023


B8693 - 001