Selling is a life skill that goes far beyond the business world. Building the Sales Machine is a course in three acts focused on teaching students the foundational basics of selling then higher level concept involved in managing and running sales teams and closing with sales at the executive level of running a business. This course is designed to push students out of their comfort zones so that they not only learn important selling tools, but also learn how to apply these tools in the real world. Students will be taught and tested throughout the semester with a series of guest lectures and projects that aim to immerse them in the world of selling. Outside of the curious, students interested in starting their own companies or entering fast growing businesses in sales, marketing, or customer success roles should take this course.
Division: Marketing

Spring 2024

B8694 - 001