Data Driven Dollars

Data assets are an increasingly important corporate asset class. Data Driven Dollars is a course about these assets, how they drive old and new business models, and how their introduction into the business world impacts society. As software processes saturate business and society, more components of everyday life get captured digitally. This proliferation of digital data is everywhere and is presenting opportunities for new business models and threats to existing ones. Data strategy is becoming an indispensable component of business strategy. Due to the unique processes needed to support the acquisition, distillation, retention, analysis, and presentation of data, building and running businesses around data assets is a type of expertise in and of itself. This course teaches MBAs the theoretical and practical aspects of acquiring, developing, and managing data assets, as well as leveraging them to drive revenue in both startup and corporate environments. The course also touches on how the permeation of data into modern business models impacts consumer behavior and society at large.