This course traces the path of a retail enterprise from ideation to implementation. The course will migrate from a macro to micro view of all activities which must be engaged in to launch a retail enterprise: business plan, financing strategy, and organizational, operational, merchandising, and marketing plans. Topics include merchandising, marketing, investment banking, systems design, real estate planning, and store design. Guest speakers include executives from retail startups, established companies, department stores, and retail technology firms.
Division: Marketing
Fall 2023
B8698 - 001
Part of Term
MBA - Full Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.
Day(s)
Date(s)
Start/End Time
Room
-
Wednesday 09/05/2023 - 12/08/2023 2:20PM - 5:35PM Geffen 640
Fall 2022
B8698 - 001
Part of Term
MBA - Full Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.
Day(s)
Date(s)
Start/End Time
Room
-
Wednesday 09/06/2022 - 12/09/2022 2:00PM - 5:15PM Kravis 890