We will use the tools of behavioral economics and psychology to better understand consumer financial decisions and the consumer finance industry. We will examine markets for borrowing (mortgages, credit cards, peer-to-peer lending, payday loans), saving (401(k)s, strategies to promote saving, optimal asset allocation), and insurance (including life, health, and longevity). We will emphasize both how people do and how people should make financial decisions, and the implications for financial services firms. The goal of the course is to not only understand consumer finance, but to emphasize how the lessons from psychology and economics can be used to improve business decisions, foster innovation, and enhance public policy.
Division: Marketing
Spring 2024
B8744 - 001
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday, Wednesday, Thursday, Friday, Saturday 01/16/2024 - 01/20/2024 9:00AM - 5:00PM Geffen 120
Spring 2023
B8744 - 001
Part of Term
MBA - Block Week 1 - TWRFS
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.