Advanced Marketing Analytics

Multivariate statistical techniques are important tools of analysis in all fields of management. This course is designed to provide students with a working knowledge of the basic concepts underlying the most important multivariate techniques, an overview of actual applications in various fields and experience in actually using such techniques on a problem of their own choosing. The course addresses both the underlying mathematics and problems of applications. As such, a reasonable level of competence in both statistics and mathematics is needed to take this course.