(PhD) Experimental Design & Analysis for Behavioral Research

This course is aimed at Ph.D. students who intend to conduct experimental and quasi-experimental research in business (e.g., marketing, organizational behavior) and related disciplines (e.g., economics, psychology). The primary objective of the course is to provide such students with the concepts and tools needed for collecting and analyzing behavioral data. A secondary objective is to provide these future academic reviewers the foundations for the methodological evaluation of other behavioral researchers' work. The course thus covers the designs and analyses that are most often used by experimental researchers in the following fields: marketing, organizational behavior, and psychology. Topics include factorial designs, repeated (within-subject) and mixed designs, fractional (e.g., Latin squares) designs, analysis of covariance, etc.