Marketing activity is the core of operating a business. Marketing analytics supports marketing activity by providing the tools and frameworks for identifying, delivering, and capturing value from customers. The course is organized around four modules. Each module features a different set of quantitative tools and programs that ensure students are exposed to a range of resources utilized by marketing professionals. Python, R, and Excel will be used in the course.
Division: Marketing
Fall 2024
B9651 - 001
Day(s)
Date(s)
Start/End Time
Room
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Tuesday 09/03/2024 - 12/13/2024 9:00AM - 12:15PM Geffen 620
B9651 - 002
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday 09/03/2024 - 12/13/2024 2:20PM - 5:35PM Geffen 620
B9651 - 003
Day(s)
Date(s)
Start/End Time
Room
-
Wednesday 09/03/2024 - 12/13/2024 9:00AM - 12:15PM Geffen 590
Fall 2023
B9651 - 001
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday, Thursday 09/05/2023 - 12/08/2023 9:00AM - 10:30AM Geffen 620
B9651 - 002
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday, Thursday 09/05/2023 - 12/08/2023 10:50AM - 12:20PM Geffen 620
B9651 - 003
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday, Thursday 09/05/2023 - 12/08/2023 2:20PM - 3:50PM Geffen 590