Marketing Consulting Skills

If you want to improve your problem solving capabilities, this course will provide you with valuable skills and tools to understand strategy, manage projects, define strategies and build capabilities. Through a combination of lectures, class exercises, case discussions and real life examples, this course focuses on key models and frameworks used by top management consultants to better understand, diagnose, solve, recommend and implement top strategic corporate decisions. We will also cover the importance of building capabilities to successfully implement strategies. Over the past two decades there has been growing recognition that a company’s competitive advantage does not reside as much on its assets (brand, products, manufacturing sites...) as in the unique set of capabilities it can leverage to deliver value from these assets. Capabilities in this context are institutional abilities that enable a company to consistently deliver a certain outcome, relevant to creating value in its business. Capabilities are engrained in the institutional fabric through a combination of processes, tools, knowledge, skills and organization. They may be developed gradually over time, or in a focused development effort conducted internally or with outside support, frequently from a strategy management-consulting firm. The course´s ultimate objective is to develop a disciplined, structured and analytical approach to consistently help you and your companies succeed.