In “Media & Entertainment: Strategy Consulting Projects” real problems are brought to the class from real companies and their managers. The ultimate goal is for students to help companies recognize and solve strategic media problems. The course will introduce techniques to perform strategy consulting for media companies and to teach students how to apply these techniques. Each student will work with a team of students throughout the semester, and in the 13th week, the teams will present their findings to the sponsoring companies.
Division: Marketing
Programs/Center: Media & Technology Program
Spring 2024
B8685 - 001
Part of Term
MBA - Full Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at first class is mandatory for all enrolled students as well as those on a waitlist or who hope to add the class during Add/Drop.
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday 01/22/2024 - 04/26/2024 2:20PM - 5:35PM Kravis 630
Spring 2023
B8685 - 001
Part of Term
MBA - Full Term
Section Syllabus
Download Syllabus
Section Notes
Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday 01/23/2023 - 04/28/2023 2:00PM - 5:15PM Kravis 680