The purpose of this course is to inform future managers, analysts, consultants, and advisors of the psychological processes and biases underlying decision-making, with an emphasis on how to incorporate these insights into marketing and business strategies. This course will help you to improve the quality of your own judgments and decisions in both business and everyday life. People are poor intuitive statisticians, meaning that when they “just think” about situations for which some data or casual observations exist, they tend to make serious inferential errors, in turn leading to systematically biased decisions. We will study some errors that are particularly important for real world problems and look for easy‐to‐implement solutions.
The class has two main facets. First, it will give you a broad overview of important results from various behavioral sciences that clarify how people make decisions. Second, it will provide you with advice about applying these findings to topics in marketing, management, and finance. Classroom time will be devoted to a combination of lectures, discussions, and exercises illustrating the main concepts.
Division: Marketing
Programs/Center: Tamer Center
Summer 2024
B8619 - 001
Part of Term
MBA - Block Week - May 12 - 16 | SuMTWR
Section Syllabus
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Section Notes
Day(s)
Date(s)
Start/End Time
Room
-
Sunday, Monday, Tuesday, Wednesday, Thursday 05/12/2024 - 05/16/2024 9:00AM - 5:00PM Geffen 640
Spring 2024
B8619 - 001
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday, Thursday 01/22/2024 - 04/26/2024 2:20PM - 3:50PM Kravis 690
B8619 - 002
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday, Thursday 01/22/2024 - 04/26/2024 4:10PM - 5:40PM Kravis 690
B8619 - 003
Day(s)
Date(s)
Start/End Time
Room
-
Wednesday 01/22/2024 - 04/26/2024 6:00PM - 9:15PM Geffen 520
Fall 2023
B8619 - 001
Part of Term
MBA Block Week - MTWRF (Aug 28 - Sept 1)
Section Syllabus
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Section Notes
Day(s)
Date(s)
Start/End Time
Room
-
Monday, Tuesday, Wednesday, Thursday, Friday 08/28/2023 - 09/01/2023 9:00AM - 5:00PM Geffen 420
B8619 - 002
Part of Term
MBA - Full Term
Section Syllabus
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Section Notes
Please note that this course has a make-up date on Friday, September 8 only.
B8619 - 003
Part of Term
MBA - Full Term
Section Syllabus
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Section Notes
Please note that this course has a make-up date on Friday, September 8 only.
Summer 2023
B8619 - 001
Part of Term
MBA - Block Week 4 - July 30 - Aug 3 | SuMTWR
Section Syllabus
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Section Notes
Course open to EMBA/MBA students
Day(s)
Date(s)
Start/End Time
Room
-
Sunday, Monday, Tuesday, Wednesday, Thursday 07/30/2023 - 08/03/2023 9:00AM - 5:00PM Kravis 490
Spring 2023
B8619 - 001
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday, Thursday 01/23/2023 - 04/28/2023 2:00PM - 3:30PM Kravis 640
B8619 - 002
Day(s)
Date(s)
Start/End Time
Room
-
Tuesday, Thursday 01/23/2023 - 04/28/2023 3:50PM - 5:20PM Kravis 640
B8619 - 003
Day(s)
Date(s)
Start/End Time
Room
-
Thursday 01/23/2023 - 04/28/2023 6:00PM - 9:15PM Kravis 490
Fall 2022
B8619 - 001
Part of Term
MBA - Full Term
Section Syllabus
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Section Notes
Attendance at the first class is mandatory for all enrolled students and those on a waitlist or who hope to add the class during Add/Drop.
Day(s)
Date(s)
Start/End Time
Room
-
Wednesday 09/06/2022 - 12/09/2022 2:00PM - 5:15PM Geffen 390