This course is for students who want to learn how to manage data scientists and data science projects. This course connects real-world data on consumers and firms to decision-making and marketing management. The course will cover many real-world marketing examples to illustrate applications of methods used in data science. The use of real-world examples and cases places these techniques in context and teaches students how to avoid the common pitfalls of data science management, emphasizing the proper application of data science techniques and pipelines. In addition, the course focuses on the unique requirements for managing data science teams and projects. This course covers the considerations that go into starting and completing data successful data science projects in both small and large firms.
Division: Marketing
Center/Program: Media & Technology Program
Curriculum Pathway: Customer Insights, Data Analytics and AI
Spring 2025
B8633 - 001
Part of Term
MBA - Half Block Week - Jan 21 - 23 | TWR
Section Syllabus
No Syllabus
Section Notes
B8633 - 002
Day(s)
Date(s)
Start/End Time
Room
-
Monday 01/27/2025 - 03/07/2025 6:00PM - 9:15PM Geffen 390
Summer 2024
B8633 - 001
Part of Term
MBA - Half Block Week 2 - July 17 - 19 | WRF
Section Syllabus
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Section Notes
Spring 2024
B8633 - 001
Part of Term
MBA - A Term
Section Syllabus
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Section Notes
Attendance at first class is mandatory for all enrolled students as well as those on a waitlist or who hope to add the class during Add/Drop.
Day(s)
Date(s)
Start/End Time
Room
-
Monday 01/22/2024 - 03/01/2024 6:00PM - 9:15PM Kravis 420
Summer 2023
B8633 - 001
Part of Term
MBA - Block Week 3 - July 24 - 28 | MTWRF
Section Syllabus
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Section Notes
Course open to EMBA/MBA students
Day(s)
Date(s)
Start/End Time
Room
-
Monday, Tuesday, Wednesday, Thursday, Friday 07/24/2023 - 07/28/2023 8:30AM - 11:45AM Kravis 440